Hepatitis B is a serious disease, which can become life-threatening. The aim of …

Hepatitis B is a serious disease, which can become life-threatening. The aim of the campaign was to raise the awareness and understanding of the risks of Hepatitis B amongst UK residents who are travelling abroad to visit friends and family, in particular those travelling to India and Pakistan. Our campaign ran across TV channels, radio, outreach, and digital, and had an overall reach of 4,017,757. #Ethnic #Advertising #Multicultural #Marketing

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