A major drawback of conventional digital world marketing strategy is that sometimes they are simply too stiff. Because in this era of marketing is everywhere around us, consumers tired of the business plan fly a little bit as they browse each website. This is why indirect marketing strategy for the company’s business miracle can easily win customers crowded advertising market. In this article, we look at five of the most common indirect marketing tool.
Content marketing is one of the most commonly used in the digital world indirect marketing tool. Company site from their strengths to attract on their website and then increase their customer base more visitors to share useful content. As a result, they also showed their site visitors, and increase direct promotions also be relevant websites on the display. This is like the fun activities organized lectures and concerts in the store, all products and business plan is still on the display, and guests can purchase during the exhibition.
There are exciting content marketing strategy, many company’s website. American Express shares many useful articles and commercial operation of the most popular business forums, such as running and Uber many specific city blog and use their data published studies on city traffic and general travel.
While some people may think that e-books are also published in the form of content marketing, we decided singled out as a separate indirect marketing tool. 2013 B2B 64% of marketing with books to increase their sales, and that number is growing every year. Self-publishing enables individuals and businesses to show their work to clients and publishers to skip the complicated process of negotiations. E-books need to meet in order to become a useful marketing tool, several different criteria. They should be:
- Interesting and useful target audience;
- Easy to read;
- Colorful, they should have a picture of text, graphs, pie charts, graphs, different graphics to be broken
Publishing eBook comes with many benefits marketing. As with any good text based niche content, it shows the company’s expertise and provide its audience with relevant and informative content, which is great to establish represent entry points to the company’s sales channels, good corporate clients relationship.
These events are usually caused by industry associations and trade shows companies on the funding can be used as a good indirect marketing tool. It allows companies to showcase their products and ideas to their customers, by using the “wow factor” of their conspiracy. This is a great example of the show, the car manufacturers to the latest concept car next to display them is to promote the production version. Uses for displaying not be sold, at least a few years away from the production version of the concept of development version is completely impress their customers and business partners, as well as the ability to show off their works.
PR is a good start for the growth of enterprises is particularly important. Some of the main benefit of good public relations are:
- The company’s growing reputation
- Increase Sales
- Investors are more interested in
- More top industry experts willing to work for the company
- SEO promotion
PR not only in contact with the reporters and the media, but also: staff of local communities, government officials and industry opponents. It also includes public relations and crisis management can threaten the company’s public image problem transactions.
When it comes to media exposure, the company’s public relations department should do the media and reporters to promote their products in their audience when positioned against a similar manner. Each interaction with the reporters should have creative ways – General press releases and interviews answer should be avoided at all costs. Twitter is a very useful tool when it comes to media contacts and press releases, because most of today’s reporters to follow the Twitter feed to find interesting stories. Well-written at the right time can build a great relationship with respect to newsmakers, let them quietly enhance the company’s brand sharing tweet.
Everyone loves free stuff and discounts, which is why the entire United States crazy coupon launch of a popular television program called Extreme Couponing. Coupon codes are great to attract new customers. This is a great example of online software coupons become very popular, and the company is using social networks and specialized coupon site to promote their coupon offers. Dedicated coupon websites and social media accounts are particularly useful for the small businesses. Thus, they are able to spread their influence and attract customers with great coupon offers and the quality of service and quality products to retain them.
A new method to force market corporate marketing departments and marketing agencies to start using a wide range of marketing tools to encourage indirect interest of customers and create brand awareness.