KARACHI: Kitchen Stone, Pakistan’s first non-processed frozen food company, held an open house for media and special guests on Saturday at the PALPA (Pakistan Airlines Pilots Association) club in Karachi. The launch – a food tasting event – was attended by food retailers, food bloggers, media and discerning guests, who were delighted at being able to enjoy delicious snacks, safe in the knowledge that they were completely non-processed.
With a wide range of food & snacks like their exclusive ‘ChikCheez’ (chicken cheese balls), Pizza rolls, chicken burgers and rolls, samosas, kebabs and ‘koftas, it is the only company that offers its consumers, frozen food free of any preservatives, taste enhancers, food colors or additive chemicals and salting.
The event started at 6:30pm with media personnel on hand to capture the moment. They were also treated to an array of food sampling products. This was followed by an introduction presentation by Kitchen Stone Director & Co-owner Kamran Saeed, providing details on the non-processed frozen products available to consumers who are looking for a healthy choice for their families. The presentation included an awareness message from Dr. Saima Khan, MRCGP (UK) – MRCP (Ireland)- CCFP (Canada) & General Physician Dubai, UAE. Her talk included the risks & impacts of consuming processed food. Dr. Ayesha Abbas, a leading nutritionist from Pakistan, who has also been very active in media was also there on hand to speak about the benefits of non-processed foods. Following this, the retailers and meat suppliers were given the opportunity to sample the yummy goodies.
With the promise of making healthier food options available for Pakistani consumers, Kitchen Stone sells chicken, beef & vegetarian products that are prepared without extra salting, curing, fermentation, smoking, or any such processes to enhance flavor or improve preservation. As a result, they restrict their shelf life to 3-4 months, as opposed to processed foods, which claim up to 12 months. This also ensures that Kitchen Stone consumers get their food fresher than for other processed brands.
Keeping the International Agency for Research on Cancer’s (IARC) 2015 report in mind, the company sells non-processed foods, which are not classified as ‘Group 1’, which includes cancer-causing carcinogens. It has streamlined sourcing from the most trusted suppliers to ensure farm fresh ingredients and the healthiest beef and poultry meat. IARC’s research was corroborated by Dr. Saima Khan. She “strongly recommends” consuming non-processed foods, because processed meats are chemically enhanced. “They are made from solely refined ingredients and artificial substances. They give you empty calories but no nutrition and the preservatives, chemical flavors and saturated fats used are directly related to heart diseases and cancers.”
The event culminated in a tasting session of all the range of Kitchen Stone products, which were an instant hit with food bloggers, press, media & celebrities alike. “We are grandparents ourselves, and hence we understand that no matter how healthy, if the food isn’t tasting great, the kids & families will never take appeal to any brand. Hence, all our products go through multiple rounds of iterative development to get that perfect taste which families will love”, said a beaming Mrs Tabassum Kamran, founder & co-owner of Kitchen Stone Foods.
ABOUT Kitchen Stone
Kitchen Stone is the only branded company in Pakistan that offers its consumers, at a mass retail level, the convenience of non-processed frozen food, free from any preservatives, artificial flavors, and additive chemicals or salting. Its range of scrumptious food made of non-processed meat is the healthiest choice for consumers and their families. The range includes exclusive ‘ChikCheez’ (chicken cheese balls), Pizza rolls, Chicken burgers, Kebabs, Koftas & a wide variety of similar products.
Kitchen Stone is for families looking for healthier options for ready to cook food. They use 100% non-processed meat, almost farm fresh ingredients, no food color, taste enhancers or any form of preservatives.