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Toyota’s “Sirious” Safety Message


Toyota and Saatchi & Saatchi Sweden’s help to find new ways conducive to traffic safety. The project is based on the release Siri or Google Voice will be used to switch phone off while driving radio advertising.

Its main objective is to improve traffic safety, since many drivers are still ignoring the consequences may cause messages while driving, and therefore, these radio ads speak directly to phones, grab their attention, “Hey Siri’s!” For iPhone or ” Google is good! “for some Android phones. Then, the sound of radio advertising to activate Airplane Mode, which will not only make calls and text messages are not available, but it will also disable Siri, so you can not use your own voice coverage lockout.

Regner Lotz, creative director at Saatchi & Saatchi said it was not the world’s first video below human intervention.The Toyota Sverige release demonstrates the basic principles of these devices to interact with radio advertising, also pointed out the risks of using a cell phone drive.

Toyota currently aired on Swedish radio ads and run at peak hour period.

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